What is is about

This video is a personal account by Anne-Marrie about making tough choices between success in her career and success in her home life. This is a heartfelt video of personal insight in prioritising what is most important.

Why is this different

Anne- Marie  takes the personal and makes it political and uses her own personal experiences to re-define for her,  the feminist narrative.  Anne-Marie challenges the notion of equality between men and women in the workplace as simply women accessing the same jobs as men. Don’t get me wrong, she values this as an important goal in its own right. However, she feels and, I must say I agree- real equality is wider than this. Real equality as she defines it is about  a range of choices weather its to work, be a home maker or be both. All choices should have equal value.  She says and I also agree again, we need to ‘make caregiving cool for guys’. Men that stay at home, women that stay at home or those that go to work or all number of combination that is right for each family should hold equal weight. This is a worthy call to action.

How this will help

This  video is thought provoking as it challenges us to conceptualise caregiving in a different way. She points out some interesting observations that are relevant and important in a modern high speed networked  global workplace:

• Individuals who are breadwinners and who are also caregivers are more resilient, have greater empath, greater creativity and have a wider range of contacts
• Organisations with family friendly polices have more engaged employees at work, they are more loyal and have less stress
• Economies that have the highest level of family friendly practices and infrastructure  (e.g Norway, Sweden and Denmark) rank high on the OCED global competitiveness league tables

This is some interesting and important food for thought- enjoy!